New Ideas in Marketing
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Brands should utilise influencer content to grab consumer’s attention.

Utilising optimised content created by influencers and adopting a mobile-first approach can help marketers “double optimise” their ads for better performance. Using brief, compelling and actionable content from influencers can help brands garner audience attention.

This piece notes marketers should make a list of influencers who are specialists in designing mobile content and leverage their expertise to create branded assets. Brands can utilise content like Instagram stories and static images to add their personal touches like sound effects, or CTAs to drive up conversions and increase consumer engagements.

Optimising influencer content allows brands to create branded content with a native feel to it, increasing the efficiency of the ads. The author contends that double optimisation of influencer content can help brands stay ahead of their competition and grow their campaign success rates.

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[4 minute read]

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