New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Choosing the right logo design can have an impact on the consumer’s purchase decisions.

Brands should choose a descriptive logo with at least one relevant visual and textual design element to effectively convey their product offerings and services. But companies like funeral homes, whose products can have negative connotations, are better off with non-descriptive logos.

Descriptive logos can help the brand appear more authentic to consumers and drive their purchasing decisions. The piece contends that choosing the right logo design allows companies to attract consumer attention, stand out from their competition and also attract potential investors.

This piece says brands that do not want to be associated with specific products should avoid descriptive logos. Brands that have several unrelated businesses can also opt for non-descriptive logos to avoid confusion.

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[7 minute read]

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