Marketers can create retargeted ads on second screens using ACR technology

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 13, 2019, 2:09 PM UTC

An eMarketer report reveals that 57.2% of the US population will watch connected television (CTV) in 2019. 

This piece recommends brands should use automatic content recognition (ACR) technology to retarget users based on their CTV activity. This technology enables businesses to target mobile device users based on their big-screen viewing habits. 

Placing adverts on CTV menu banner is also a great way to raise brand awareness. It can work well for entertainment companies that are planning to promote programming. Businesses from other verticals can also use this tactic, “especially if they create a clever tie-in to popular content.”

Marketers can use advanced digital targeting capabilities to serve ads to a highly specific audience and use customized overlays to drive user action. The author suggests brands should create adverts suitable to all devices from big screens to mobile phones. 

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