New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Incorporating videos into blogs allows brands to increase traffic to blogposts.

Crafting blogs with original and quality content allows marketers to enhance their SEO and rank better on Google search engine. Brands can further create short video content for their blogs to attract audiences and drive traffic to their blogposts.

This piece says that writing regularly and updating blogs more often can also drive traffic, as Google’s search engine raking prefers fresh content. Promoting blogs on social media platforms such as Facebook, Twitter and Pinterest can help marketers reach out to a wider set of audience.

The author contends that adding share buttons can help marketers to efficiently promote their blogposts on social platforms. Writing good blog titles that are gripping and eye-catching can further help brands attract potential readers.

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[3 minute read]

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