US is the third largest market in terms of net users for WhatsApp, India takes top spot

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 13, 2019, 9:35 AM UTC

WhatsApp is predicted to be used by 60.1% of UK’s smartphone users in 2019.

An eMarketer study has revealed that the Indian market, with 340 million users, is the largest market for WhatsApp in terms of net users. This is followed by Brazil with 99 million users.

US ranks third with 68.1 million users, and with 27.6 million users, UK is at the tenth spot. The user base indicated for the US market is 7.7% of the total number of WhatsApp users in the 18 countries tracked by eMarketer.

In 2019, the research predicts the number of US Facebook Messenger users to reach 117.6 million. The UK market is expected to see 53.5% of smartphone users use Messenger in 2019. 60.1% of smartphone users are expected to use WhatsApp.  

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