Brands should outline their goals and develop a marketing strategy before the event.
To plan and execute a successful event, brands should align their event objectives with their marketing strategies. Marketers can create a visually appealing and content-rich website for the event to attract their potential attendees and targeted audiences.
This article says that creating a marketing timeline allows brands to plan out their event activities for each day. Crafting content pieces for blog posts, videos and social media posts further will enable brands to schedule and promote them according to the event timeline.
Marketers can also create email campaigns for their events to induce audiences to attend while building excitement for the event through social media posts. The author contends that brands should analyse their marketing efforts to measure the success of their event goals.
[7 minute read]