Facebook's "Today In" local news feature to expand from six to 6000 US cities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2019, 7:28 AM UTC

The section is designed to promote local news and publishers and civic engagement.

Facebook has announced the expansion of its "Today In" local news module to over 6000 cities and towns across the US. This feature appears via in-feed prompts and app listings and highlights local news stories and Page posts that generate discussions, upcoming events, updates and more.

This piece says that the feature could increase Facebook's significance within local regions by driving attention to local happenings. According to Facebook, 1.6 million users had opted to receive regional updates in the areas where it is currently available to users. 

The expansion of Today In is expected to bring more localised content to places with a limited supply of local news. This content is sourced by "supplementing available news with relevant articles from surrounding areas."

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