New Ideas in Marketing
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Using eco-friendly packaging can lead to free online promotion.

This article recommends brands to use the holiday season as an opportunity to attract customers with valuable packaging services, that use customised designs. According to the author, attaching handwritten notes to online orders is a good customer relations tactic for ecommerce brands.

Consumers, especially Gen Z who is predicted to be the biggest consumer market by 2020, are more conscious about sustainability. Hence, brands could adopt eco-friendly holiday packaging design as a branding tool. This is environmentally responsible and also encourages consumers to share images and videos of sustainably-packed products.

Companies can make packaging the centrepiece of their seasonal marketing campaign through dedicated hashtags and incentivising customers to share images. This can create an online buzz around the brand, free of cost.

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[8 minute read]

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