New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Analysing website content data provides marketers with insights on best-performing keywords.

Regular SEO audits can help brands discover website errors like broken links and optimise their content according to the latest algorithms for better promotion. Gathering website content data through analytics tools can further help marketers analyse the best performing keywords for the future.

XML sitemaps can help brands index and cache their website by search engines, optimising them for better search results. This piece says that spot-checking internal links can help marketers fix any broken links on the site and SEO their pages.

Centralising website content onto a single link can also help brands provide quality user experience and enhance the website SEO. The author contends that converting bigger images into .jpg or .png formats can further help brands improve the page speed and loading time.

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