New Ideas in Marketing
Essential news for marketers, summarised by YouGov

A cited study reveals that email remains a significantly more effective way to acquire customers than social media.

This piece recommends that marketers should use their email copy to inform consumers about low stock or limited-time deals and “how missing out will negatively affect them”. By creating a sense of scarcity in their emails, brands can create an urgency which can lead to faster conversions.

Brands can also try to establish themselves as experts about certain topics. If they are not established as an authority yet, they can present testimonies from subject experts relevant to their product to influence the customers.

The author suggests that marketers can use words like “because” to help customers find the logic and necessity of the purchase. They can also tell compelling stories through their email copies instead of push-selling products.

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[13 minute read]

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