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Executives must always be well prepared for an interview with a journalist.

This piece suggests PR professionals on how to prepare an executive for a media interview. They must make sure their clients don’t let out information to media that they don’t want to make public. Executives must avoid misleading a journalist or giving false information.

PR professionals must ensure that their client comes prepared to an interview. However, if the executive does not know the answer to a question, the reporter could be put in touch with an individual who can provide an answer.

If a reporter makes a statement during the interview that the executive does not agree with, they must speak up as their silence could be misinterpreted as an agreement. Post the interview, the article recommends sharing additional but directly relevant information with the reporter.

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[4 minute read]

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