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Shoppers can be motivated to complete a purchase through cart abandonment emails.

With Black Friday 2019 approaching, this article provides retailers with tips to increase sales and improve performance. Retailers can check how their website responds to and withstands large surges in traffic through a load test.

To avoid unnecessary friction during checkout, brands must review their analytics, customer feedback and user-testing to identify areas that hamper conversion rates. Since shoppers look at delivery options and return policies before purchasing, retailers should provide flexible delivery choices and easy return policies to encourage customers to make a purchase.

They should tactfully target repeat and newly acquired customers through different offers and smart email marketing, respectively. Time-bound sales create an opportunity for marketers to use urgency tactics, such as countdown timers, that motivate customers to take advantage of the limited stock available.

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[3 minute read]

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