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Ford, which was given early access to format, reported that campaign costs went down by 20%.

Google-owned YouTube launched its Video Reach campaigns to enable advertisers to upload multiple videos for a single campaign. Advertisers would be able to upload three different asset types, including six-second bumper ads, skippable in-stream ads and non-skippable in-stream ads, in a single campaign.

YouTube’s machine learning technology will determine the most efficient combination of ads to maximise audience reach. The adverts can be purchased on a CPM-basis and are currently run on the platform’s desktop and mobile platforms. The feature may be extended to Google’s other video partners in the future.

YouTube’s VP of Product Management Vishal Sharma said that this step would optimise and make campaigns more effective. The company also announced that it would bring TrueView for action ads on its home feed.

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