New Ideas in Marketing
Essential news for marketers, summarised by YouGov

80% of audiences would rather watch a livestream than read a blog.

This piece recommends that marketers should partner with industry influencers to spread brand awareness and gain more followers on their Instagram account. Brands can conduct Instagram Live shows with people who are already recognised and respected by their target audience.

Marketers can bring influencers on-board on their live videos for interviews, chats or Q&A session with the viewers. But brands should promote their Q&A session before the show to allow audiences to come up with questions.

The author suggests that brands can conduct Instagram Live shows to host a tutorial or a workshop for their followers. This informative and engaging content format can not only help brands to reach multiple people across the world but also answer customer queries in real-time.

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[13 minute read]

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