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Such visualisation should have an easy to understand key and a definition on each axis of charts and graphs.

Infographics are an efficient storytelling tool. The author suggests using infographics for storytelling to let brands convey their message powerfully and with a lasting effect. Brands must ensure that an infographic aligns with company goals.  

For a general audience, organisations must keep the infographic simple and easy to understand. They could apply the KISS principle (Keep it simple, skipper), as audiences don’t read long infographics on vast topics.

Companies must make sure that the text used in an infographic is accurate, clear, direct and concise. To let users clearly understand the information, data visualisation should have a clearly defined time frame, an easy to understand key and a definition on each axis of charts and graphs.

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