Facebook acquires CTRL-labs to integrate neural monitoring technology in its AR or VR ecosystem

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 25, 2019, 7:09 AM UTC

The technology translates hand muscle signals into imperceptible digital movements.

Facebook’s Andrew Bosworth, vice president of AR and VR announced the acquisition of tech company, CTRL-labs. The company, that develops a neural monitoring wristband, will join Facebook Reality Labs to build and scale technology to diversify into consumer products.

CTRL-labs’ technology converts signals in hand muscles into digital signals, such that users can control their device without physically clicking or pressing a button. The integration of this technology into Facebook’s ad ecosystem gives it the competitive advantage of attracting tech-savvy marketers.

Brands that already use augmented reality (AR) and virtual reality (VR) can maximise the creative potential of neural monitoring in future. Marketers tapping into AR and VR-driven branding opportunities should consider the implications of such a technology when connecting with their audiences.

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