New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Responding to direct messages make followers feel acknowledged.

This article states that since various brands are vying for audience attention on Instagram Stories, it is essential for marketers to stand out. In order to increase engagement on Stories, the author recommends brands to review the Insights tab which gives them an overview of their key metrics from demographics to peak activity times.

Cross-promoting content within the brand’s regular feed helps in diversifying audience attention. Further, re-sharing users’ posts increases a follower’s affiliation to the brand and establishes valuable consumer trust.

Marketers should use the “Swipe Up” tool to encourage engagement with a specific landing page without disrupting the user’s normal social activity. The author also suggests collaborating with new brands, hosting Live videos or letting influencers take over to produce creative content.

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[7 minute read]

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