New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Visual aesthetics of a website can create a lasting impact on web traffic and sales conversions. 

This piece recommends that marketers should ensure that the website design should enable users to get a seamless experience while browsing through the content. Having a user-friendly website design can reduce bounce rates, improve clicks, enhance dwell times and amplify SERP rankings. 

Along with improving the visual appearance of a website, marketers should also consider its SEO factors. They should not change their internal links while redesigning a site to avoid being directed to a broken page and negatively affect SEO. 

The author suggests that organisations should validate their search and ranking competency to include relevant keywords in their content and improve organic traffic. They should also create fresh content for every webpage, rather than duplicating or using old content on their “revamped website”.

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[10 minute read]

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