New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Consumers are 131% more likely to purchase from a brand with educational content.

To improve search ranking and push sales, brands should create SEO friendly content for each stage of the marketing funnel. At the first stage of the marketing funnel, marketers should craft content with keywords like “how-to” in their guides for brand awareness and recognition.

Valuable content like webinars and emails can help brands emphasise their products and increase affinity among consumers. This piece says that including call-to-actions in each piece of their content further allows brands to lead their consumers closer towards a sale.

Content with transactional intent like testimonials and pricing can also encourage consumers to make a purchase. The author contends that crafting content for after-sales services can further help brands get repeat-customers and keep them engaged.

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[8 minute read]

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