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Including call-to-action in emails can make it easy for people to complete their purchase.

This article suggests how brands can engage Black Friday shoppers. Emails heavy on themes risk losing recognition from customers. Brands must realise that Black Friday isn’t a holiday in a lot of countries, businesses must be mindful of this will designing email content.

Incorporating countdown timers is an efficient method to increase “urgency and excitement” about a brand’s sale or offers. They must ensure that they include call-to-action in the emails. This makes it convenient for a customer to complete a purchase.

Companies should segment and personalise their Black Friday messages for their customer base. Rolling out pre-sale, VIP-customer-only access campaigns with offers personalised for that segment can improve sales and help build loyalty over the long term.

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[5 minute read]

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