New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Content marketers should use catchy phrases, good images and concise text to hold audience attention.

This article recommends brands to create unconventional content to help them stand out. In order for companies to connect with their audience, they should craft content which is humorous, entertaining and stress-relieving.

Since content is not only about words, incorporating visual and musical elements to content can make it more engaging and enhance brand recall. Brands can also experiment with podcasts by presenting content that narrates a story and connects with their audience.

The author recommends brands to not restrict their work to digital platforms. They should get in touch with the “real world” through more involvement with communities and charities, which can in turn help in creating a name for the enterprise.

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[4 minute read]

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