New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Also called AdverGames or Brand Games, marketing games are designed to promote brands, products or services.

Brands should leverage marketing games to create highly immersive consumer experiences and promote their products. Marketers can use these games to inform users about their company, brand and products.

This piece notes that marketing games can also be capitalised for collecting consumer information and use that data to make business decisions and grow business. The availability of game engines allows brands to easily create their own marketing games and target a broad range of audiences who are interested in games.

Brands should focus on creating experiential experiences through games for enhanced brand experiences. Investing in immersive gaming further allow marketers to attract and retain consumer’s attention while yielding a higher ROI. 

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