Re-targeting emails which have minimal steps can help conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 26, 2019, 1:02 PM UTC

Email retargeting based on shopping behaviours can help marketers recapture the attention of their audiences.

This piece says that sending out retargeting emails with minimal steps that make it easier to reach the checkout page can help push sales. Marketers can also split test their emails with different combinations of images and ad copies to optimise their emails for better conversions.

Brands can retarget consumers who have abandoned carts and send them reminder emails to complete their purchases. Cross-selling to recent consumers by offering them products that complement their previous purchases can drive further sales.

Marketers can also create effective email remarketing campaigns by using consumer information they already have to design personalised user experiences. Brands can further personalise user experience based on customer shopping behaviour and recommend products that consumer had previously expressed interest in.

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