New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Provide a personal touch by answering consumer queries online.

This article points out that women make up 80% of the consumer spend as actual purchasers or purchase influencers. Most digital products are created without factoring in women’s emotional and physical needs.

The article recommends creating online platforms and digital products that appeal to women to win her as a consumer and earn her loyalty. The article suggests building communities that bring women together to inspire each other and connect.

It is also worth demonstrating through images and stories how a product might fit her life. To add a personal touch, businesses could provide a window or a button for customers to ask queries, with an expected response time.   

Read the original article

[5 minute read]

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