New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Organisations should aim to diversify their teams while maintaining accountability and commitment. 

This piece argues that brands should pair new employees with the established members of their leadership team to onboard new and innovative ideas. For instance, organisations can encourage the creative director to collaborate with a social-media-savvy intern, so that the director can add a fresh perspective to the brand with ideas from the intern.

Disruption comes with the diversity of thought, and that can happen when new opinions are valued. New voices can help brands take a creative approach to tackle problems.

The author contends that brands should be open to disruption as it gives them the freedom to implement creativity to strengthen their business pillars. But they should be able to recognise and move forward with the right approach and get rid of the failed ones.

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[4 minute read]

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