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It can also motivate new members to join the group.

This article states that creating a LinkedIn group can increase a brand’s credibility and thought leadership. For businesses wanting to connect to their ideal clients and prospects, this piece recommends running a LinkedIn group.

If a brand is looking to attract people from a particular geographic area, they must include the name of the area or the city. Branding a LinkedIn group with a custom logo and cover image makes it look professional. Businesses must optimise the group profile for search visibility.

They must focus on the “about this” section to be able to define the purpose and culture of the group. Further, companies could develop seed content for it. However, avoid content such as, “solving a key challenge for your target market.”

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