Chief communications officers critical to an organisation’s success

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2019, 2:56 AM UTC

They must be able to adjust with technological and cultural changes.

A recent study by Page, a professional association of senior corporate communications and PR professionals, noted that many industries and brands are changing roles to adapt to the rapidly changing environment. This could be a result of some organisations starting their own platforms which has led to budget adjustment and refocus to adapt to changes.

Some chief communications officers (CCO) are engaging in areas such as inclusivity and diversity, resulting in new job roles and positions. This means the creation and elimination of some positions.

Such times require CCOs to be strategic planners, thinkers and communicators. They should also be able to partner with key players internally and externally. The author states that with technological and cultural changes, CCOs must be conscious of those and adjust accordingly.    

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