Desktop viewers see a Facebook ad for only 2.5 seconds, while mobile users see an advertisement for 1.7 seconds.
Advertisements with clear and concise messages can help brands connect with their target audiences while capturing the attention of potential customers. According to the Harvard Business Review, creating ads around topics that resonate with consumers can help brands build emotional connections.
The author contends that offering future value to consumers like loyalty programs further allows brands to acquire new consumers and retain the existing ones. Loyalty programs also enable brands to build accurate consumer profiles through data collection.
Targeting ads to more nuanced demographics like women can further help brands connect with their consumers better and attract their attention. This piece says that marketers should craft creative and compelling ads that can narrate the brand's story effectively.
[4 minute read]