Use in-app messaging to prompt users to opt-in for push notifications

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 04, 2019, 9:50 AM UTC

Push notifications should use strong calls-to-action like “swipe” to drive action.

The immediacy of push notifications makes them the perfect vehicle for important messages and customer re-engagement tactics. The article states that push notifications boost app engagement by 88%. With the average user checking their phone every 12 minutes, the phone lock screen is an effective way for marketers to reach users.

Along with push notifications, the author recommends marketers to use in-app messaging for notifications when the user is active within the app itself. Marketers could use in-app messaging to remind users to opt-in for push notifications.

From a marketing standpoint, messages should be as concise as possible. Rather than educating users, push notifications should compel them to act. Further, instead of being a standalone communication method for updates and features, they should complement other marketing efforts.

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[3 minute read]