New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Measuring metrics like website traffic allows marketers to glean insights on successful content.

Growth hacking, which includes a combination of content marketing strategies like SEO, social media and viral marketing, can help brands boost their marketing efforts. Evaluating existing content and data like traffic and conversion rates allows marketers to optimise their content for SEO.

Brands can further classify successful pages on their website with Google Analytics based on metrics like conversions and “reverse-engineer” the content to create similar pages. This piece says that analysing competitors content through keyword research can help marketers create trending content.

Crafting headlines based on trending and viral topics can further help brands optimise headlines and increase click-through rates. The author contends that marketers can also A/B test their headlines to see what works the best, and increase traffic.

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[7 minute read]


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