Travel brands can offer better personalisation by leveraging social listening

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2019, 12:09 PM GMT+0

Travel is the second-fastest growing industry, but 90% of travellers expect a more personalised approach from brands.

This piece argues that social listening can help brands get real-time insights about consumer interests. It can not only help travel companies understand market trends and the content their prospective consumers are engaged with, but also help them deliver more effective travel solutions.

Brands can also use AI and machine learning to create evocative video content that emotionally resonates with the audience. Implementing technologies like AR and VR can further make their content engaging and accessible.

Brands can ask influencers and micro-influencers to create content that is useful and inspiring to their target audience. They should also enhance their voice search and SEO so that their content is easily discoverable by voice-activated devices like Amazon’s Alexa and Apple’s Siri.

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