New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Distributing content through influencer marketing allows brands to increase traffic to their websites.

To effectively distribute content and increase their audience engagement marketers can share their content within niche online communities like Facebook groups. Content distribution via influencers can also help brands, raise awareness and widen their reach and drive traffic.

This piece says that distributing blog content to email subscribers further allows marketers to nurture their relationship with audiences. Guest posting on niche websites that share similar values also enables brands to distribute and promote their content while improving their SEO.

Brands can also host webinars to provide useful information to their audiences and repurpose existing content to attract more viewers. The author contends that measuring KPIs can help marketers assess the most effective content distribution channels for their campaigns.

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