New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Fostering trust will be a priority for companies in 2020.

This article provides a trends forecast for 2020 in brand-media relations. Along with offering a great product, it is imperative for brands to establish an emotional connection with consumers, which can be achieved by fostering trust.

Since 131% of consumers are more likely to make a purchase after reading educational content, brands’ success will depend on providing helpful information in 2020. Media mentions will be data-driven, with marketers cross-referencing social listening, CRM and audience data to identify groups that see and respond to their media mentions.

93% of online experiences begin with search, hence keywords will shape content strategies with brands working towards understanding what the audience is looking for. The dipping audience attention span will make well-timed “micro-touchpoints” a valuable way of creating brand presence.

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[3 minute read]

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