New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Its new keyword history, gender and browser-specific targeting helps marketers maximise their ad performance.

Quora has added a range of new ad targeting options for on-platform campaigns. It has also published a checklist of key elements to ensure the campaigns are “optimised for scalability, measurement and long-term success”.

The question-answer portal has introduced keyword history targeting which enables marketers to focus on users who have previously read questions relevant to a particular niche. Gender-targeting is the other feature, which encourages advertisers to create specifically targeted ads and ad copies.

Further, it has added platform and browser targeting options for marketers to better target their campaigns. As explained by Quora, advertisers can “target desktop and mobile devices simultaneously and individually”, with the option to select iOS, Android or all mobile devices.

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