New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Ford’s Explorer model gathered the greatest interest online.

A study by Click4Reg found that Tesla is the most-Googled car company in the US, with over 2,240,000 searches each month. Its top searched model is Model 3, with 673,000 searches per month.

Carmaker Toyota came in second as most searched, with 1,830,000 online queries a month.  Particularly for Ford, its Explorer model generates the maximum interest online with 301,000 searches a month.

Lamborghini comes in as the most searched brand in the luxury sports car category at 823,000 monthly searches, which makes it 2,255 searches a day. TVR ranks 45 with 6,600 monthly searches to its credit.  

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