New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Videos on Instagram have a 38% higher engagement rate than image posts.

This article states that videos on Instagram have the “highest overall engagement rate” across all of the app’s functions. The author recommends ways to leverage videos to reach and attract a bigger audience on the photo-sharing app.

The piece suggests creating videos themed around inspirational messages, memes, interviews, new launches, existing products, promotions or sales and product demonstrations. Since Instagram is a phone-forward app, videos can be shot right from a mobile device.

Brands can use landscape videos to post product launch countdowns or podcast previews, square videos for highlights from other channels and IGTV for long-form videos. The author also suggests the use of compression tools to decrease the file size, making it faster to upload and stream.

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[10 minute read]

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