Online directories can help an organisation get backlinks from trusted, high-authority websites.
This piece recommends marketers should enlist their websites on a directory that is relevant to their business’s functional and geographical areas. Joining an appropriate directory can help brands reach their target audience and boost their SEO.
Marketers can list their website on a trusted and well-established directory by checking domain authority while using numerous online tools to improve SERPs. Brands can list their businesses on multiple directories, but should ensure that the information is “accurate, on-brand and consistent across each listing.”
The author suggests that brands should list their websites on a directory which has inbuilt features that allow customer feedback and ratings. Encouraging customer reviews can further improve the brand’s authority and SEO.
[6 minute read]