New Ideas in Marketing
Essential news for marketers, summarised by YouGov

To engage audiences, create evergreen visual content.

This article suggests some basic guidelines that can help a brand get started with visual marketing and promote small businesses. Companies must refine their message to resonate with the target audience. Local businesses can use branded visuals to attract the attention of the locals.

Marketers can use tools such as PosterMyWall. But first, they must know who the target audience is and where they can be found. Designing flyers with tear-off tabs makes it easier for people to find and reach out to a brand.

Businesses with budget constraints can make use of free templates to design logos, flyers and social media images. To observe steady growth, the piece suggests posting visual content consistently on platforms such as Facebook, Instagram, Twitter and others.

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[5 minute read]

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