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Contests on Instagram gets around 3.5 times more likes and 64 times more comments than regular posts.

This piece says that small and medium-sized businesses can boost their engagement and grow faster on Instagram by holding contests. But organisations should be aware of the platform’s promotional guidelines before setting up a primary purpose for their contest.

Marketers should also carefully choose the contest format that aligns with their goals. While the simple like/comment contest can help organic reach, sweepstakes can help grow the brand’s email list.

While an attractive prize can help lure people into participating in the content, the chosen award should be based on the target audience, content goal and budget. Brands should use a unique branded hashtag along with generic hashtags like #contest to increase their organic reach.

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[15 minute read]

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