illustrations can help drive sales by effectively conveying emotions to the consumers.
This piece argues that marketers can use illustrations to help clients establish a strong brand identity and clearly communicate about their products and services. Illustrations can not only make brands recognisable but act as a resource for future marketing initiatives.
Adding illustrations can turn a boring website template into a uniquely branded selling tool. This art form has already helped established big brands like Airbnb and Dropbox to be successful and visually distinct from its competitors.
The author contends that even small businesses can use illustrations to create a visually appealing, recognisable as well as flexible and scalable brand. But brands should make illustrations contextual to the brand and its target audience while making sure the brand is clearly visible.
[7 minute read]