New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Voice is expected to account for 50% of all searches by 2020.

With voice search becoming increasingly accessible most consumers are using long sentences while searching on their smart speakers and mobile devices. This piece argues that brands should embed long-tail keywords in their SEO strategy to optimise voice search and improve ranking.

By fashioning answers which incorporate SEO strategy and respond to longer search queries, marketers can give a fillip to their voice search results. As most voice search devices are powered by certain platforms, brands should ensure that they optimise voice for every platform and search engine.

Voice searches also need to be optimised for mobile devices as an increasing number of searches originate from them. The author suggests that speeding up website loading time can help marketers improve search rankings on mobile devices.

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[5 minute read]

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