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Physical signage can also help boost brand awareness and guide customers

Despite the latest innovations, modern businesses need to leverage physical signage just as much the older brands do. This piece states that the people who are moving about in a physical space need guidance and information in the same manner digital customers do.

Brands should come up with signs that make a sales pitch to the passerby and are likely to convert them into buyers. Further usage of signage on the brand premises, at least in the spaces where potential customers pass from or visit, can help with brand awareness.

Having a recognisable logo, company colour and consistent fonts on signboards can help in making the brand identifiable and distinct from competitors. Frequently updating the signage can also positively impact on the business.

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[4 minute read]

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