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Marketers can also use primary keywords in their display and usernames to improve their search rankings.   

This piece recommends marketers should use Instagram’s alt text feature, which allows brands to write captions on their photo. Marketers can access alt text from the “advanced settings” option and write contextual captions that are relevant to images.

Though alt text feature was designed for visually impaired users to enjoy the Instagram experience, it can also improve search rankings. Along with registering a business account, marketers should also use primary keywords in their display name and username, while writing secondary keywords in the bio.

The author suggests that businesses should use hashtags as keywords on Instagram posts to reach audiences beyond their followers’ list. But they should avoid using “black hat” SEO techniques, as the platform could crack down their accounts.

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[7 minute read]

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