Outdated or inconsistent content led to returns and dissatisfied consumers for 58% of B2B companies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2019, 10:41 AM UTC

Savanta surveyed 333 B2B senior decision makers to understand B2B industry’s struggle in producing satisfactory content for their products.

According to the study, for 58% B2B businesses worldwide, outdated and inconsistent content has resulted in returns and some form of customer dissatisfaction. An equal percentage of respondents depend on content software to manage their content process.

Poor product information is a challenge for 51% of those surveyed to be able to persuade distributers to stock their products. Additionally, 45% of global companies spend six to 11 months on an average creating and updating content when entering a new market or channel.

The period ranges from one to two years for 21% of global businesses. Furthermore, 29% of global product launches fail due to the limitations in technology.

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