Video ads can be used to give a video tour of a store or interview a customer.
This article makes recommendations on running ads on Facebook for local businesses. The author warns against excessive segmentation of the audience as this could result in a small audience size.
Brands must ensure that the ad messaging and landing page messaging should match when diverting ad traffic to a site. However, if a business is unable to send traffic to its website, it could use lead generation, video or messenger ads to retain traffic within Facebook.
Video is an effective way of creating a custom audience of people who have seen the video that the brand can target later. Giving a tour of a store or showing behind the scenes content through video can help engage potential local audience.
[4 minute read]