New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Picking a topic ahead of a livestreaming event can help promote it.

This piece suggests leveraging livestreaming for brand building as it lets brands have a “real conversation” and connect with people at a personal level. Companies can host a scheduled livestreaming event regularly. Additionally, choosing a topic beforehand makes it easier to promote the event.

It allows businesses to bring forward the people behind the brand. This lets them introduce the team. The article states that consumers are more attracted to brands they can put a face to.

Marketers can also optimise livestreaming to increase the size of an audience for events. Hosting videos of an upcoming event or offering tickets to viewers can help promote events when a business is hosting an event for more than a day.

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[5 minute read]

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