New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands must let go of legacy solutions.

This article highlights the need for improving website performance in terms of their load speeds, scalability and reliability. To compete in a dynamic digital landscape, the author suggests making a switch from legacy, self-hosted solutions to SaaS solutions.

The article cites an eMarketer study which found that a third of ecommerce sales will come from mobile in 2019. As per information from Google, a second’s delay in mobile load time can bring conversions down by 20%.

Site reliability is another factor that must be improved upon. The article provides that 81% of businesses note that 60 minutes of downtime can cost companies $300,000. Improving a site’s overall performance can improve traffic and ultimately conversions.    

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[5 minute read]

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