Well-designed landing pages can help event businesses increase their visibility

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 30, 2019, 4:27 PM UTC

Marketers should leverage networking opportunities to promote their businesses.

To ensure the promotion of event planning businesses, marketers should ensure that their business is well known in the local community and among the targeted audiences. Creating a landing page allows marketers to increase brand visibility and provide consumers with a glimpse into their offerings and brand portfolio.

This piece says that companies can leverage marketing events to network and strategically promote their business. Brands can also use online channels like Facebook and Google Ads, to promote themselves. Online courses further allow brands to meet relevant people.

Showcasing expertise with the help of testimonials can help marketers gain the confidence of their potential consumers. The author contends that volunteering for charitable events and community groups allows brands to promote their business and attract customers.

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[6 minute read]