New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Increasing a content’s variety lets businesses reach their target audience more efficiently.

One of the most efficient ways in which companies can reach their audience is through digital content. The author recommends offering variety in content to increase the chances of reaching the intended audience. For example, try incorporating infographics and other types of visual content into blog posts to generate interest and engage the audience.

Engaging storytelling builds brand trust, recall and engagement. Companies could look to their mission and vision to guide the kind of stories they tell through their content.

Through a well-crafted headline, content marketers can drive viewers to click and learn more. By delivering personalised content, brands can form a more powerful connection with their audience, that which promotes continual engagement.

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[6 minute read]

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