New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Leveraging branded anchor text can help marketers provide quality content to their audiences.

This piece says brands should assess that links and content-quality that used in a guest blog post is relevant to their business before they publish the content. Asking for content and link samples from the guest blogger can help marketers measure the quality of the links and the content.

Using branded anchor text with link attributes can further help brands provide quality and valuable content to the end-user. This article says that brands should ensure that the content provided by the guest posting services is not plagiarised in any form, and is unique and of high-quality.

The author contends that seeking case studies and references further allow marketers to verify the work of any guest posting services. Brands should also ask for content revisions to ensure that it is free of spelling and grammatical errors.

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[6 minute read]

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